In this episode of Masters of Home Service, Phil Risher, founder of Phlash Consulting, joins host Adam Sylvester to share how he grew his home service business from 36 to over 1,000 Google reviews in one year. He unpacks the culture he built around getting reviews, including paying technicians per mention, gamifying the process with leaderboards, and making reviews a team-wide priority. He also shares his playbook for handling bad reviews, reactivating past customers, and why the best time to ask for a review is in person, right after the job—when the customer’s happiest.