What if the thing that changes your life starts with a pizza box?

In this inspiring and down-to-earth episode, I sit down with Mark McNally, founder of Filters Direct USA, DJ-turned-entrepreneur, and a true example of what it means to build with integrity. Mark shares his story of moving from Ireland to the U.S. with only $500, working his way up from an HVAC laborer to buying the company—and then launching his own direct-to-consumer air filter business from scratch (literally, with a pizza box prototype).

We talk about the heart behind mission-driven entrepreneurship, how to lead values-first teams, and why your environment (and the air you breathe) could be the most overlooked factor in your health and success.

What You’ll Learn in This Episode

• How Mark turned a cardboard pizza box into a physical product and a booming business
• Why values—not capital—create sustainable business growth
• How your home air quality affects your energy, focus, and overall health
• Why every business owner needs to think about their environment
• The surprising mindset shifts that helped Mark scale without losing himself
• How to build a team that solves problems instead of creating them
• Why vision, impact, and execution matter more than having all the answers

Key Takeaways
✔️You don’t need a perfect plan—you need to keep moving forward.
✔️A good team solves problems before they reach your desk.
✔️Integrity is doing what’s right when no one’s watching—including in HVAC.
✔️Stop overlooking your air quality—it affects everything from mood to focus.
✔️You’re not being buried—you’re being planted.
✔️Success is built on work ethic, humility, and vision—not hype.
✔️Change your filter. Change your air. Change your life.
 

Timestamps
[00:00] – Welcome: What if your environment is blocking your next breakthrough?
[03:00] – Meet Mark: From Ireland to Florida with $500 and a suitcase
[06:00] – Starting with nothing—and landing a job in HVAC
[09:00] – Working his way up to co-owning the company
[10:00] – How COVID inspired a new idea: Filters Direct USA
[13:00] – From pizza box prototype to reusable product
[16:00] – The mindset behind Mark’s success: curiosity, vision, and resilience
[21:00] – How to build team culture with integrity and clarity
[24:00] – How to get your time back and scale responsibly
[26:00] – Why every entrepreneur needs to check their environment
[30:00] – The impact of indoor air quality on your health
[38:00] – Environmental design + wellness: what you can do now
[43:00] – Tidy Oceans: how Filters Direct gives back with every purchase
[47:00] – Vision, values, and vertical integration: what’s next for Mark
[52:00] – The 3 life lessons Mark would give his younger self
[57:00] – Final thoughts: business, purpose, and living the legacy

Choose Your Next Steps:

• Check the air filters in your home—right now.
• Reflect on how your environment is supporting or sabotaging your health.
• Ask: What’s one area in your life or business I can clean up, simplify, or improve this week?
• DM me @itsgeorgebryant or Mark @markmcnally and tell us what you’re shifting!

Connect with Mark McNally & Filters Direct USA

• Website: filtersdirectusa.com
• Instagram: @filtersdirectusa
• TikTok: @filtersdirectusa
• Use code: IRISH50 for 50% off your first order

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