In this episode, Dr. Kaylie Wilcox—Managing Partner at Strive2Move—shares the exact boots-on-the-ground strategy that helped scale their practice from $500K to $1M.

She breaks down how Strive2Move refined their community event marketing—specifically, sponsoring a local 5K for the second year in a row. By investing $5K into the race, they generated over $20K in return, plus dozens of new prospects in the pipeline.

You’ll hear the step-by-step playbook: from pre-event nurturing, to race-day execution, to post-event follow-up that turns runners into long-term patients.

What You’ll Learn:

How to structure a profitable community event that goes beyond “goodwill.”

The pre-event email, text, and Instagram strategy that warmed leads before race day.

Why multiple compelling offers are essential—and the exact ones Strive2Move used.

The team roles that made execution seamless (and profitable).

Lessons learned from year one—and how they leveled up to triple the ROI.

If you’re stuck in the cycle of working harder without seeing growth, it’s not because you’re lazy—it’s because you’re missing the right playbook. That’s exactly what we give you inside ChiroBiz101. Book a strategy call to see if you’re a fit.

Follow Justin on Instagram: @justinrabinowitz

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