Today, host Kelly Higdon sits down with Jessica, an MFT from California, to talk candidly about her journey to building a private therapy practice from the ground up. Jessica opens up about what inspired her leap from agency work to entrepreneurship, navigating burnout, the realities of setting up her business, and what it’s really like to start with zero clients—while balancing family life with two young kids.

Together, Kelly and Jessica unpack the challenges of those critical early steps: licensing, website building, marketing, networking, and learning to celebrate the small wins along the way. Whether you’re thinking about starting your own practice, already in the thick of it, or just want a transparent look behind the scenes, this episode is filled with real talk, encouragement, and practical takeaways. Stay tuned for an honest conversation about patience, perseverance, and building a solid foundation for your counseling practice!