The Small Business Safari

From B-1 Bombers to Data Analytics: Collin Graves' Journey | Collin Graves


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Collin Graves shares his journey from Air Force mechanic working on B-1 bombers to founding successful cloud computing and data analytics companies. He discovered his entrepreneurial path by identifying specific pain points for construction companies, creating cloud-based file-sharing solutions, and eventually building North Labs, where his team develops data analytics systems that transform businesses.

• Built his first tech company while still in the military, focusing on cloud storage solutions for construction companies
• Learned cloud computing through self-teaching, becoming one of the first 10 fully certified AWS professionals worldwide
• Sold his first company in 2014, which led to a two-year non-compete agreement
• Founded North Labs in 2016, focusing on data analytics as a profit center rather than just cloud migration
• Helped a $7 billion manufacturing company reduce their scrap rate with a data solution that saved them $40 million in just one year
• Emphasizes that most companies already have the data they need but don't know how to leverage it
• Creates "command centers" that unify data across different systems to provide actionable business intelligence
• Recommends the book "Simplify" by Robert Koch and Greg Lockwood for business owners
• Currently races in two series including Radicals and as a reserve driver in the Lamborghini series

Connect with Collin Graves on LinkedIn or visit NorthLabs.com to learn more about how data analytics can transform your business.


From the Zoo to Wild is a book for entrepreneurs passionate about home services, looking to move away from corporate jobs. Chris Lalomia, a former executive, shares his path, discoveries, and tools to succeed as a small business owner in home improvement retail. The book provides the mindset, habits, leadership style, and customer-oriented processes necessary to succeed as a small business owner in home services.

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The Small Business SafariBy Chris Lalomia

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