In this episode of The Level Up Podcast w/ Paul Alex, Paul sits down with David Royce, a founder who built one of the largest residential pest control companies in North America by focusing on systems, culture, and execution in an industry most people overlook.

David breaks down how a commission-only sales job in college became the foundation for scaling a pest control business that now generates over $500 million in annual revenue. Instead of chasing trends, he leaned into fundamentals—sales training, leadership development, and building a company that could scale without relying on the founder to do everything.

In this conversation, David shares:

How early failure in sales shaped his competitive edge

Why pest control and other “boring” industries create massive opportunity

The role culture plays in attracting top talent

How to build systems that allow a business to grow beyond one operator

This episode is a must-listen for entrepreneurs, operators, and anyone looking to build real businesses with long-term value.

Connect with David Royce on LinkedIn:
https://www.linkedin.com/in/david-royce-22539425

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Instagram: https://jo.my/paulalex2024

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