User-generated content isn’t new, but it’s evolving fast. 

In this episode, we go beyond the buzz to explore what UGC really means in 2025 and how it’s reshaping brand strategy. Together with Paulina Johnson, UGC Specialist and a creator herself, we break down how UGC differs from influencer marketing, how brands are using it strategically, and what it takes to make it work in practice — from both sides of the equation. 

Tune in to learn: 

Tune in to learn why UGC isn’t just a creative trend, but a strategic lever for brands that want to stay relevant.