Influencer Marketing Talks

From Buzzword to Business Value: The Real Story of UGC

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User-generated content isn’t new, but it’s evolving fast. 

In this episode, we go beyond the buzz to explore what UGC really means in 2025 and how it’s reshaping brand strategy. Together with Paulina Johnson, UGC Specialist and a creator herself, we break down how UGC differs from influencer marketing, how brands are using it strategically, and what it takes to make it work in practice — from both sides of the equation. 

Tune in to learn: 

  • How UGC evolved from “authentic content” to a proven growth driver 
  • The difference between UGC, IGC, CGC, and EGC - and when to use which 
  • Why the strongest brands combine influencer marketing and UGC 
  • What KPIs really matter - and how to measure success beyond engagement 
  • How to build a UGC strategy that scales without losing authenticity 

    • Tune in to learn why UGC isn’t just a creative trend, but a strategic lever for brands that want to stay relevant. 

    ...more
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    Influencer Marketing TalksBy Cure Media
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