Ever wondered what it takes to turn a passion into a profitable online business? In this episode of the How to Sell Online podcast, Alison sits down with Brittney and Jared Blanton of Rafter B Leather. Together, they dive deep into their journey from conventional 9-5 jobs to becoming the champions of the custom hat space, selling over 2,000 hats in just one month.

Key Takeaways:

• A Leap of Faith: Brittney recounts the heartfelt decision to leave teaching behind and how Jared’s venture into leatherwork kickstarted their entrepreneurial path.
• Instagram Beginnings: With no previous experience, Brittney built an Instagram presence from the ground up, spotlighting Jared’s leather craftsmanship and nurturing a devoted community.
• Turning Points: Discover the pivotal moment in 2019 when Jared decided to leave his steady job, fully committing to their leather business amidst financial risks.
• Creative Survival Strategies: The couple’s resourceful tactics to manage finances, including renting out parts of their home and Brittney teaching online, illustrate their adaptability and resilience.
• Laser Cutter Revolution: Investing in a laser cutter in 2020 opened up new avenues for their business, transforming their product line and business model.
• The Hat Niche: A simple customer request unveils a lucrative product niche — custom leather hat patches, now the cornerstone of their business success.
• Listening to Customers: Brittney underscores the importance of adapting to customer demands for business relevance and success.
• Wholesale Ventures: Brittney shares her enthusiasm for wholesale partnerships, highlighting the networking opportunities and mutual growth it fosters.
• Words of Wisdom: Brittney offers uplifting advice to aspiring entrepreneurs, encouraging them to start small, focus on what sells, and maintain consistency

Closing Thoughts:

Brittney and Jared’s story is a testament to the entrepreneurial spirit — combining creativity, grit, and a readiness to adapt. Their leap from leather goods to dominating the custom hat market demonstrates the vibrant potential of the online business world. Tune in for an inspiring conversation filled with actionable insights for your own entrepreneurial journey.

Connect with Brittney & Jared:

• Shop: www.rafterbleather.com
• Instagram: @rafterbleather
• Facebook: fb.me/rafterbleather

Connect with Alison:

• On Facebook and Instagram: @alisonjprince
• Learn about the 0-$100K System and how you can launch and grow your own online business at https://0-100k.com/