Get 30 proven newsletter strategies to grow and optimize your email list FREE >>

"Faceless brands are forgettable. Put your name on it. Make it human."

In this episode, Dylan and Chenell are back for another Newsletter Roast! Get out your marshmallows 🔥

This week we're roasting a newsletter all about podcast discovery. The Find That Pod newsletter promises to help readers uncover the best shows out there, but does it actually do that? 

We go deep into what’s working and what’s not. 

We share actionable insights for creators looking to grow and monetize newsletters. Especially those targeting broad or interest-diverse audiences. Whether you're a newsletter writer, a podcaster, or someone just trying to better connect with your audience, this roast is packed with lessons on simplicity, specificity, and the power of personalization.

→ Take your newsletter to the next level with GIR Pro >>

KEY TAKEAWAYS

• The challenge of curating content when the niche is too broad—and how to fix it
• Why segmentation is essential for better subscriber engagement and ad relevance
• How the thank-you page is an overlooked goldmine for audience data
• How to think about ad placement and user experience in email design
• Ideas to improve personalization with surveys and click-based tagging
• Why humanizing the brand with a face and story makes a difference
• Inspiration drawn from other successful content platforms
• How to evolve a side project into something scalable and sponsor-friendly

LINKS MENTIONED

• Get 30 proven strategies to grow and optimize your email list FREE >>
• Find That Pod newsletter
• PodcastNotes.org
• Raycast
• RightMessage.com
• Want your newsletter roasted? Submit it here. 
• Growth In Reverse PRO Community
• Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/

FOLLOW ON SOCIAL

• Chenell: Twitter | LinkedIn | Bluesky
• Dylan: LinkedIn | Bluesky

OUR NEWSLETTERS

• growthinreverse.com
• growthcurrency.net

Subscribe & Leave a Review:

If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!

Thanks to Tim Forkin for editing these episodes.