Dish the Dirt

From Dream to Dahlia Dynasty — Lorelie of Florelie Seasonal Flowers


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🌸 Episode Summary:
This episode is a special one — recorded back in 2020, it captures the early days of Florelie Seasonal Flowers, a specialty cut flower farm in Bungaree, just outside of Ballarat, Victoria.

Lorelie shares how a bunch of homegrown peonies gifted on her birthday planted the seed for what has since grown into a thriving, full-time flower farm. At the time of recording, Loralee was growing on a small scale with dreams of something bigger — and as of today, Florelie spans 2.5 acres of cultivated blooms on a 20-acre property.

We talk about:

  • The power of starting small (200 pots, 300 dahlias!)

  • Transitioning from speech pathology to flower farming

  • Her passion for dahlia breeding and what makes Florelie’s tuber offerings so unique

  • How she connects with florists and customers through Instagram

  • Lessons learned about soil, irrigation, pests, and pinch points

  • The importance of understanding crop viability and niche value

  • Her long-term dream of a peony paddock — and how she’s slowly making it happen

Whether you're a gardener, a florist, or dreaming of growing your own flowers — Loralee’s story is honest, practical, and deeply inspiring.

🌼 Connect with Florelie:
Website: www.florelie.com.au
Instagram: @florelieseasonalflowers

💐 Want to Grow Your Own?
Sign up for dahlia tuber sale alerts, workshops, and seasonal tips via their website. The online shop typically opens between July–August each year.

🎧 Listen Now:
Available on Spotify, Apple Podcasts, Google Podcasts, or wherever you tune in.


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Dish the DirtBy Rebecca Noble

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