The company’s director of finance explains how her job goes well beyond accounting. Tina Hetzer, director of finance at Pink Lily, is one of the rising financial stars who are helping to bring their businesses to the next level. She built Pink Lily’s finance team from scratch and has helped the company become one of the fastest-growing retailers in the country. In this podcast, part of the SAP-sponsored Growth Agents series, Hetzer discusses the cash-flow challenges unique to fashion retailers and explains how working at a smaller, founder-run company can fuel greater collaboration across the organization.