What if the only thing between you and real momentum is the courage to disappoint a few people you love? In this episode, Josh Coats sat down with exceptional entrepreneur Tori Armstrong for a candid, co-hosted conversation on fear, failure, and leadership—tracing how approval, ego, and binary thinking quietly shape business decisions and how to break free.

Tori opens up about releasing the grip of friends’ and family’s opinions so she could actually move. Josh shares how a rigid right-or-wrong upbringing made action feel dangerous until he learned to treat failure as a skill. That single shift—aiming to fail on purpose for a year—compressed a decade of experience and built true confidence. From there we dig into the power of and-thinking: build a business and be a present parent, sell low-ticket and high-ticket, protect momentum and add new plays. Neutral language like head and heart helps reduce emotional charge and stops overthinking from masquerading as wisdom.

We also get painfully honest about our biggest mistakes. Josh explains why killing predictable low-ticket offers nearly stalled a thriving high-ticket certification: momentum and trust were the real engines all along. The takeaway is simple and hard—never shut down what’s profitably working; automate it, don’t annihilate it. Tori reflects on ego traps in leadership, from believing there’s only one correct path to pushing people toward goals they didn’t own. Her proudest moment—reaching the top 1%—felt different because it was shared, team-led, and rooted in growth that honored others’ autonomy.

Expect practical insights on audience trust, pricing ladders, momentum, and the psychology of safety. We talk about luck, calling, and why results meet those in motion—not those waiting for perfect permission. If you’re ready to trade or for and, protect what works, and lead with empathy and clarity, this conversation will meet you where you are and nudge you forward.

Enjoy the first half here, then catch the rest on Totally Tori, at:

https://podcasts.apple.com/sk/podcast/totally-tori-where-wellness-meets-confidence/id1651512639 

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If you would like to learn more about working with Josh, and the Legacy Leadership Coaching Certification, visit JoshCoats.com!