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Justin Goodbread unpacks how concentrated focus beats scattered effort, why enterprise value matters more than income, and how designing for an exit creates freedom long before a sale. He shares the Deca-Millionaire framework forged through wins, losses, and relentless execution.

🎥 Watch the Full Episode on YouTube

👉 https://www.youtube.com/@TheSmallBusinessSafari

💡 GOLD NUGGETS (Key Moments)

·        • The black dot metaphor for singular focus

·        • Early entrepreneurship, hardship, and the mountaintop reset

·        • Mindset rewiring and fitness as business force multipliers

·        • Vision and values as non‑negotiables for scaling

·        • One client, one offer, one outcome discipline

·        • The 4% drives 64% principle for prioritization

·        • Quarterly enterprise value reviews and execution sprints

·        • Building a business that runs without you

·        • Always be exit‑ready to maximize timing and valuation

·        • Practical examples: productizing services, narrowing offers

🔗 Guest Links

• Website: https://JustinGoodbread.com

• LinkedIn: https://www.linkedin.com/in/justingoodbread

• Instagram: @justingoodbread

🌍 Follow The Small Business Safari

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• LinkedIn | Chris Lalomia

• Website | https://chrislalomia.com