Findus has been part of dinner tables across Europe for decades — a true heritage brand loved for its convenience and quality. But staying relevant in a fast-moving, attention-hungry world? That’s a whole different challenge. 
In this episode, we sit down with Anna Knutsson, Head of Media at Nomad Foods Nordics, to explore how one of Europe’s most iconic FMCG brands continues to evolve, balancing consistency with creativity, and tradition with transformation. 
Tune in to learn: 
<ul>
<li>How to build cultural relevance without losing brand heritage</li>
<li>Why “occasion-first” thinking is reshaping FMCG marketing</li>
<li>The role of creators in turning everyday meals into meaningful moments </li>
</ul>
A conversation about brand evolution, trust, and the power of creators to breathe new life into even the most established brands.

Findus has been part of dinner tables across Europe for decades — a true heritage brand loved for its convenience and quality. But staying relevant in a fast-moving, attention-hungry world? That’s a whole different challenge. In this episode, we sit down with Anna Knutsson, Head of Media at Nomad Foods Nordics, to explore how one of Europe’s most iconic FMCG brands continues to evolve, balancing consistency with creativity, and tradition with transformation. Tune in to learn: How to build cultural relevance without losing brand heritage Why “occasion-first” thinking is reshaping FMCG marketing The role of creators in turning everyday meals into meaningful moments A conversation about brand evolution, trust, and the power of creators to breathe new life into even the most established brands.

Findus has been part of dinner tables across Europe for decades — a true heritage brand loved for its convenience and quality. But staying relevant in a fast-moving, attention-hungry world? That’s a whole different challenge.&nbsp;
In this episode, we sit down with Anna Knutsson, Head of Media at Nomad Foods Nordics, to explore how one of Europe’s most iconic FMCG brands continues to evolve, balancing consistency with creativity, and tradition with transformation.&nbsp;
Tune in to learn:&nbsp;
<ul>
<li>How to build cultural relevance without losing brand heritage</li>
<li>Why “occasion-first” thinking is reshaping FMCG marketing</li>
<li>The role of creators in turning everyday meals into meaningful moments&nbsp;</li>
</ul>
A conversation about brand evolution, trust, and the power of creators to breathe new life into even the most established brands.&nbsp;

From Freezers to Feeds: How Findus Keeps a Heritage Brand Fresh

Influencer Marketing Talks is your backstage pass to modern marketing, from the creator economy and beyond. It's the leading influencer marketing podcast for brands and marketers who want to stay ahead in a fast-changing world.
Every week, hosts Sanna Odmark and Frida Ekholm sit down with marketing minds, creators and experts from across the industry to share stories, lessons and perspectives you won’t hear anywhere else.
Produced by Cure Media, the Nordics’ top influencer marketing agency since 2014, the show blends industry expertise with openhearted dialogue. Whether it’s decoding consumer behavior, unpacking new trends, or exploring what brands can learn from creators, this is your inside track to modern marketing.
Subscribe and join the conversation on Spotify, Apple Podcasts or Acast and stay ahead in the creator economy.
www.curemedia.com

Business

Marketing

Influencer Marketing Talks is your backstage pass to modern marketing, from the creator economy and beyond. It's the leading influencer marketing podcast for brands and marketers who want to stay ahead in a fast-changing world. Every week, hosts Sanna Odmark and Frida Ekholm sit down with marketing minds, creators and experts from across the industry to share stories, lessons and perspectives you won’t hear anywhere else. Produced by Cure Media, the Nordics’ top influencer marketing agency since 2014, the show blends industry expertise with openhearted dialogue. Whether it’s decoding consumer behavior, unpacking new trends, or exploring what brands can learn from creators, this is your inside track to modern marketing. Subscribe and join the conversation on Spotify, Apple Podcasts or Acast and stay ahead in the creator economy. www.curemedia.com

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From Freezers to Feeds: How Findus Keeps a Heritage Brand Fresh

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