Today, we’re diving into a man who didn’t just sell luxury real estate—he embedded himself into the world of the ultra-wealthy.

Howard Lorber, Chairman of Douglas Elliman, didn’t just build a real estate empire—he became a gatekeeper to high society. Lorber understood that in the world of luxury real estate, you’re not just selling properties—you’re selling prestige, exclusivity, and access.

In this episode, we’ll explore how Lorber positioned himself not as a salesperson, but as a trusted insider. We’ll break down how he used storytelling—not just as a marketing tool but as a way to weave himself into the very fabric of high-net-worth circles. If you want to learn how to elevate your business by becoming a trusted advisor to the affluent, this is an episode you can’t afford to miss.

What You’ll Learn:

✅ How Howard Lorber positioned himself as more than just a real estate agent

✅ Why access and exclusivity matter more than the property itself

✅ How Lorber used strategic relationships to gain insider status

✅ The role of storytelling in creating desire and social proof

✅ Actionable steps to elevate your brand and build trust with affluent clients

Key Takeaways:

💡 Howard Lorber didn’t just sell real estate—he sold status and access.

💡 Positioning yourself as an insider is more valuable than closing quickly.

💡 Wealthy clients value relationships and trust over sales tactics.

💡 Storytelling creates emotional buy-in and long-term client loyalty.

💡 Social proof and exclusivity are the real currency of the luxury market.

If you’re ready to elevate your business and position yourself as a trusted advisor to high-net-worth clients, you need to check out my Whales Not Minnows newsletter. Every 2 weeks, I’ll share exclusive strategies to build status, create exclusivity, and attract clients who value what you offer.

👉 Join the Whales Not Minnows newsletter here: https://www.getwealthyclients.com/whales-not-minnows-newsletter

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