Send us a text

Have you ever wondered how authenticity and company culture can catalyze small business success? Join us as we embark on a captivating journey into entrepreneurship with our esteemed guest, Michael Kerouac from Authentic Hardwoods. Michael takes us from his humble beginnings in Vernon, Connecticut, to navigating the challenges of building a thriving hardwood flooring business in Atlanta, Georgia. Through his compelling story, we shine a light on the power of mentorship, the essence of authenticity, and the transformation of a craftsman into a business leader.

Michael's story is not just about wood and nails—it's about heart and hustle. Learn how he pivoted from a high school flooring job to leading a successful team, all while balancing the art of craftsmanship with the demands of business expansion. Inspired by Michael Gerber's "e-myth," he shares how dedication and word-of-mouth marketing became the backbone of Authentic Hardwoods' growth. We explore the vital role that a supportive network, like a local CEO group led by Chris Hanks, played in his entrepreneurial journey, offering camaraderie and invaluable guidance.

The episode wraps with insights into the importance of investing in employee growth and the rewards of perseverance. Discover how Michael's commitment to nurturing talent has enabled his team members to ascend from entry-level roles to positions of leadership. As a testament to the power of a well-oiled team, Michael now enjoys personal adventures while his business continues to thrive. Tune in to uncover the secrets of building a business that's both authentic and successful, and be inspired by the adventures that come with it.