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Award-winning author and former accountant CT Emerson returns to the Small Business Safari podcast to share his remarkable journey from crunching numbers to crafting narratives. In our lively conversation, CT unveils the creative process behind his captivating Nova series, blending the magical allure of Harry Potter with the adventurous spirit of Indiana Jones, all while embracing his rich Mexican heritage. From vocal warm-up exercises to tales of his adventurous drive, we promise a mix of laughter and insight as we explore the art of building fictional worlds and the inspiration behind CT's literary success.

Listeners can expect a deep dive into the mechanics of storytelling and the challenges of writing a first book. CT draws parallels between character development in his series and iconic TV shows like Seinfeld, emphasizing how practice and perseverance hone creative skills. The episode offers invaluable advice on maintaining continuity in complex narratives, with practical tips like using spreadsheets to keep track of character arcs. You'll walk away with a better understanding of the emotional journey and behind-the-scenes work that go into crafting compelling stories.

The conversation shifts to the business side of writing, as we uncover strategies for creative business growth. CT shares insights into marketing tactics, the importance of an online presence, and the evolving world of audiobooks. We tackle the balance between short-term wins and long-term success, using baseball analogies to illustrate the game of creative entrepreneurship. With a humorous take on legal challenges and marketing strategies, this episode is a treasure trove for anyone eager to learn about the intersection of business, creativity, and writing.

From the Zoo to Wild is a book for entrepreneurs passionate about home services, looking to move away from corporate jobs. Chris Lalomia, a former executive, shares his path, discoveries, and tools to succeed as a small business owner in home improvement retail. The book provides the mindset, habits, leadership style, and customer-oriented processes necessary to succeed as a small business owner in home services.