Profit Cleaners: Grow Your Cleaning Company and Redefine Profit

From Real Estate to Residential Cleaning: Scaling Through Strategic Acquisition with Grin and Rochelle Alan


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In this episode of the Profit Cleaners Podcast, Brandon Schoen and Brandon Condrey are joined by Grin and Rochelle Alan — two real estate investors who made a bold pivot into the cleaning industry by acquiring an underperforming cleaning business rather than starting from scratch.

You’ll hear how their background in flipping properties gave them a unique lens to identify opportunity in the cleaning space, and how they used creative deal structures, like seller financing and clawback clauses, to mitigate risk during the acquisition process.

Grin and Rochelle share how they transitioned from managing rental portfolios to managing two cleaning teams — one for short-term rentals and another for residential clients. Learn how they implemented Profit Cleaners’ systems, streamlined operations, and began scaling with confidence, all while navigating team training, customer retention, and operational handoffs.

If you’ve ever considered buying a cleaning business — or want to understand the key steps in scaling one quickly and sustainably — this episode is for you. Listen now!

Highlights:

  • (01:17) Transitioning from real estate to cleaning business
  • (04:32) Why buying a business can accelerate success faster than building from zero
  • (06:35) How they selected cleaning as their industry of choice — and what made it scalable
  • (08:57) Operating short-term rental vs. residential cleaning teams efficiently
  • (11:11) Identifying operational inefficiencies in the acquired business
  • (16:03) Financing the acquisition: SBA loans, seller terms, and the power of a clawback clause
  • (22:45) Implementing the Profit Cleaners training and systems post-acquisition
  • (30:09) Transitioning the team to a 3-person cleaning system — and how it improved efficiency
  • (36:36) Using culture, training, and incentives to drive growth and retention
  • (40:32) The importance of complementary strengths in business partnerships


Links/Resources Mentioned:

  • Profit Cleaners Website 
  • Watch the FREE Masterclass: https://profitcleaners.com/masterclass)
  • Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/
...more
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Profit Cleaners: Grow Your Cleaning Company and Redefine ProfitBy Brandon Schoen | Brandon Condrey

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