Profitable Painter Podcast

From Side Hustle to $4M: Building Leaders, Systems, and Margin in a Painting Company


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Struggling to scale beyond $2M and stuck as the bottleneck in your own painting business? In this game-changing episode of the Profitable Painter Podcast, we sit down with Michael Cheney, who grew No Drip Painting from a side hustle into a projected $4M empire in Columbus, Ohio.

He reveals the exact leadership and hiring shifts that unlocked explosive growth, and how he’s building a self-managing company that runs without him.

You’ll learn how to:

  • Hire Leaders, Not Doers: Why Michael hired a Director of Sales and Director of Production, and how it freed him to focus on vision, not daily tasks.
  • Structure Sales for Scale: The 6% commission + 50% GP threshold that keeps his sales team aligned with profitability.
  • Double Your PM Capacity: How adding a Coordinator and Crew Leader role enabled his PMs to manage nearly $2M each.
  • Lead Leaders, Not Just Employees: The mindset shift required to attract talent better than you, and why it’s essential for breaking the 7-figure ceiling.
  • Build a Marketing Machine: How Michael is structuring KPIs and reporting to fuel predictable growth.
  • Create a Business That Gives Back: How his “Paint It Forward” program is scaling alongside revenue, with a goal of 50 projects per year.

If you’re ready to stop doing everything yourself and start building a business that truly scales, this episode is your roadmap.

Hit SUBSCRIBE for more weekly strategies on mastering your numbers, boosting profits, and building a business that works for you!

For being a loyal listener, I want to send you a copy of my new book Profitable Painter. Inside, I’ll show you the exact frameworks that have helped painting businesses save big on taxes, increase profits, and scale with confidence
Head over to profitablepaintercpa.com/book and grab your copy today. Don’t wait — this is my gift to you for being part of the Profitable Painter community. 

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Profitable Painter PodcastBy Daniel Honan, CPA

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