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From Stalled Growth to Record Profit: A Deep Dive
INTELLIGEMS
Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.
FERMAT
Create funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af
//
What do you do when your eCommerce brand stalls—not failing, just stuck?In this tactical deep dive, Andrew walks through a real case study of a 7-figure brand that turned stalled momentum into its most profitable non-holiday month ever.
You’ll get specific data breakdowns on how changes in spend allocation, campaign strategy (including a massive shift toward Target ROAS), product prioritization, and CRO testing led to a whopping 88% increase in contribution margin—without increasing spend.
If you're an operator feeling the pressure to grow but watching margins shrink, this episode is your playbook.
Learn how to:
- Run leaner without killing momentum
- Make Meta’s learning phase work for you
- Use price testing and retention ads to boost profit per visitor- Think beyond creative volume to win consistently
- Reinvest profit into real growth, like product development or new channels
//
CHAPTER TITLES:
00:01:28 - My Brand Experienced Stalled Growth
00:05:08 - Less Spend, More Efficient YoY
00:06:56 - Spend Down, New Customer Revenue Up
00:10:15 - Media Buying Changes
00:13:54 - The Limits of Creative Diversity
00:18:00 - Product Distribution
00:21:17 - Key Takeaways
00:28:15 - Spend Smarter Not Harder
//
SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!
//
ADMISSION
Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast
//
FOLLOW UP WITH ANDREW
X: https://x.com/andrewjfaris
Email: [email protected]
Work with Andrew: https://ajfgrowth.com
View all episodes
By Andrew Faris
5
2424 ratings
INTELLIGEMS
Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.
FERMAT
Create funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af
//
What do you do when your eCommerce brand stalls—not failing, just stuck?In this tactical deep dive, Andrew walks through a real case study of a 7-figure brand that turned stalled momentum into its most profitable non-holiday month ever.
You’ll get specific data breakdowns on how changes in spend allocation, campaign strategy (including a massive shift toward Target ROAS), product prioritization, and CRO testing led to a whopping 88% increase in contribution margin—without increasing spend.
If you're an operator feeling the pressure to grow but watching margins shrink, this episode is your playbook.
Learn how to:
- Run leaner without killing momentum
- Make Meta’s learning phase work for you
- Use price testing and retention ads to boost profit per visitor- Think beyond creative volume to win consistently
- Reinvest profit into real growth, like product development or new channels
//
CHAPTER TITLES:
00:01:28 - My Brand Experienced Stalled Growth
00:05:08 - Less Spend, More Efficient YoY
00:06:56 - Spend Down, New Customer Revenue Up
00:10:15 - Media Buying Changes
00:13:54 - The Limits of Creative Diversity
00:18:00 - Product Distribution
00:21:17 - Key Takeaways
00:28:15 - Spend Smarter Not Harder
//
SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!
//
ADMISSION
Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast
//
FOLLOW UP WITH ANDREW
X: https://x.com/andrewjfaris
Email: [email protected]
Work with Andrew: https://ajfgrowth.com
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