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Marika Ponton, CPA and founder of Profit Truths, shares how she built, sold, and pivoted her way to helping business owners find clarity, profit, and calm. From Big Four beginnings to entrepreneurial coaching, Marika reveals how small business owners can master their numbers, reallocate marketing spend, and finally take control of cash flow.

🎥 Watch the full episode on YouTube:
The Small Business Safari on YouTube

💡 GOLD NUGGETS (Key Moments)

• Big Four lessons that translate to small business grit
• Why networking beats waiting for franchise leads
• Subfloor to sales: detailed quotes as a differentiator
• Selling while you’re the rainmaker and still getting value
• Financials that tell a story buyers trust
• Marketing spend benchmarks by industry and region
• Fixing gross profit before chasing net profit
• Judgment-free coaching and honest KPI dashboards
• Cash flow tactics, payroll timing, and owner salary
• Benchmarking, reallocating ad spend, and growing margin

🔗 Guest Links

Marika Ponton – Profit Truths
• Website: https://profittruths.com

• LinkedIn: linkedin.com/in/marikaponton

🌍 Follow The Small Business Safari

• Instagram | @smallbusinesssafaripodcast

• LinkedIn | Chris Lalomia

• Website | chrislalomia.com

From the Zoo to Wild is a book for entrepreneurs passionate about home services, looking to move away from corporate jobs. Chris Lalomia, a former executive, shares his path, discoveries, and tools to succeed as a small business owner in home improvement retail. The book provides the mindset, habits, leadership style, and customer-oriented processes necessary to succeed as a small business owner in home services.