This week on the podcast I am joined by Amanda McKinney. Amanda is a yoga business coach and the host of the Marketing Yoga with Confidence podcast. She is an expert in marketing, and after working for many years in the corporate world, she transitioned to working with yoga teachers to help them market their products and services, and get more students in classes. On this episode, we talk about how to discover who your dream client is, how to find out where they hang out online and offline, and then how to market to them in an authentic way to get them into your classes. Amanda speaks to how we can market ourselves and our services authentically, as well as shares business lessons she's learned along the way. Enjoy!

From the Archives: How to Find Your Dream Student & Fill Your Classes with Amanda McKinney

Mastering the Business of Yoga (M.B.Om for short) is a podcast was designed for new yoga teachers who want to create a successful career in yoga, but don't know where to start, or what to do. Each episode is hosted by yoga teacher & business graduate, Amanda Kingsmith, and features different, successful and inspiring yoga teachers who share their experiences in the yoga world, and the business lessons they have learned throughout their careers. Guests range from full-time yoga teachers, yoga studio owners, teachers who have branched off to create their own businesses, teachers who have developed their own teacher training, and much more.

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Welcome to the last episode of the season... and the last podcast episode of 2024! In this solo episode, I share that I am currently pregnant and getting ready to welcome a second baby girl to our family. With the transition from 1 to 2 kids, I've decided to take the rest of the year off to focus on motherhood and my family. In this episode, I share how and why I'm structuring my maternity leave differently this time around, when we'll be back, ways to continue following and supporting MBOm, ways to keep in touch and more! Enjoy! This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom. My new yoga book is out now: www.mbomyoga.com/book In this episode:  Being due for a second baby in June Wrapping up this season of MBOm and heading on maternity leave How I did maternity leave last time vs. how I’m doing it this time What’s next for MBOm  

A Second Baby, Maternity Leave & What's Next for M.B.Om

This week on the podcast I am joined by Manu Molina. Manu is originally from Andalusia, Spain but has lived in many places and spent most of his life as a globetrotter. He is on a mission to help yoga and wellness professionals to radically transform their marketing and biz game so that they can navigate the industry fearlessly, with clarity, and achieve sustained success. A big part of Manu's focus is on retreats, both organizing and running his own, as well as supporting other retreat leaders who need logistics, marketing, and organizational support, and this is what we dive into in today's episode. Manu shares his top tips for running successful retreats, including how to choose a length of retreat, a destination, a theme, as well as how to price so that you are profitable, marketing and much more. Enjoy! This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom. My new yoga book is out now: www.mbomyoga.com/book In this episode:  Manu’s yoga story and how he was first introduced to yoga Manu’s career in yoga and when he made the decision to teach yoga Top tips for running successful retreats How to choose the length, destination, and theme of a retreat Making your pricing profitable Other business lessons from Manu  Guest links: Website: https://yogabizmentor.com/ Instagram: https://www.instagram.com/yoga.biz.mentor/ 

How to Run Successful Yoga Retreats with Manu Molina

This week on the podcast I am joined by Amy Ippoliti. Amy is the co-author of The Art & Business of Teaching Yoga and cofounder of Vesselify (formerly 90 Monkeys), an online resource for yoga professionals. She teaches on YogaInternational.com and has been a presenter at the Omega Institute, Esalen, and Kripalu, as well as the Telluride Yoga Festival and Hanuman Festival. In this episode of the podcast, we're diving into Amy's background with yoga, how she has grown a thriving career in yoga, and what inspired her to write The Art & Business of Teaching Yoga. She also shares some of the major updates to the book that were released in 2024, and much more. Enjoy! This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom. My new yoga book is out now: www.mbomyoga.com/book In this episode:  How Amy first got into yoga, and what inspired her to become a yoga teacher Making the decision to do a yoga teacher training after college Becoming a new yoga teacher at 26 and how Amy’s yoga career evolved over time Whether or not the yoga industry has had “waves” over the years Where the inspiration to write The Art & Business of Teaching Yoga came from Major updates to Amy’s book that were released in 2024 Tips on how to flourish as a yoga teacher  Guest links: Visit Amy online at www.amyippoliti.com and www.vesselify.com. 

The Art and Business of Teaching Yoga with Amy Ippoliti

This week on the podcast I am joined by Maria Waag. Maria is a yoga, meditation and mindfulness teacher with more than 19 years of experience with yoga, and 11 years of mindfulness. She decided to change her career path and become a teacher after almost losing her life. Now, she runs her own yoga and mindfulness business, and loves to bring yoga out of the studios, to where people are, and has been teaching in a variety of settings such as teaching for FENDI in Rome, to Wanderlust 108 in Milan and the Buddhist Temple in Oslo. With a very thorough education and many specializations she is focusing on helping 1-on-1 clients learn to use yoga and mindfulness to help with specific needs, such as pain, trauma, concussions and much more, and uses her deep understanding of anatomy and biomechanics to help her students with injuries and challenges. In this episode of the podcast, Maria shares how she got into yoga and what inspired her to start teaching, as well as how she started specializing and working with students 1-on-1. She share her top 10 tips for specializing in yoga for anyone who is looking to dive deeper in their business and support their students on a personalized level! This episode is jam packed with goodness. Enjoy! This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom. My new yoga book is out now: www.mbomyoga.com/book In this episode:  How Maria got into yoga, and what inspired her to become a teacher An overview of Maria’s seven years of teaching experience Finding private clients who are interested in what you have to offer Tips for specializing and working with students one on one Other important yoga business lessons from Maria  Guest links: Website: https://www.mariawaag.com/ Download these 10 tips as a PDF here: http://www.mariawaag.com/mbom  

10 Tips for Specializing in Yoga with Maria Waag

This week on the podcast I am joined by Renee Clair. Reneé takes woman-owned businesses from chaos to clarity using her holistic 3-pronged approach: Streamlined Business, Motivational Mindset, and Clear Purpose. With a Masters Degree in Industrial and Organizational Psychology and decades of experience across marketing, sales, operations, and wellness, Reneé brings a diverse skill set to her work. Drawing from expertise in recruiting, project management, marketing strategy, and human resources, Reneé empowers entrepreneurs and their teams to thrive and serves as a consultant for small businesses and a coach for service providers, fostering growth and resilience. In this episode of the podcast, we are talking all about how to empower yourself through self-care. Renee shares 4 non-conventional ways that you can do this is in your life and business, including time management, goal setting, self belief, and networking, plus her top tips for implementing these into your life. Enjoy! This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom. My new yoga book is out now: www.mbomyoga.com/book In this episode:  What Reneé has been up to since we last talked in 2022 Defining self-care and how it can be used in your business Using time management as a form of self-care Using goal setting to empower yourself The importance of belief as a tool for self-care Networking as a self-care strategy Tips to implement these strategies  Guest links: Reneé’s LinkedIn: https://www.linkedin.com/in/reneeclair/ Website: https://www.renee-clair.com/ 

From the Archives: How to Find Your Dream Student & Fill Your Classes with Amanda McKinney

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