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Did you know that the Aluminum Siding Business had a ‘Shady Side’? Paul Burleson fills us in on the tactics that were brought to Home Improvement Business by the wise guys, trying to con, cheat and steal the consumer, and how good things can actually come out of the lessons you learned at an early age. Paul has become an apostle for the RIGHT WAY to sell customers on your unique selling proposition and the benefits to them. The stories and career are truly attention getting and will keep you hanging on every word, Chris and Alan did it again, pulling out something that will Educate but also ENTERTAIN YOU on your journey in the wild world of small business! Did you know our amazing voices can go beyond just the microphone? Yes, we have video! Subscribe to our YouTube channel here!

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Paul’s Links:

•  LinkedIn | @paul-burleson-34464a43

•  Website | https://westlakeroyalbuildingproducts.com/ 

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GOLD NUGGETS:

(03:01) - Tin Men's Untold Story

(12:43) - Life as a Young Salesman 

(23:38) - From Selling Magazines to Announcing Wrestling

(37:01) - Sales Closing Techniques

(48:53) - Consultative Selling and Making a Difference

(52:49) - Heart and Belief in Sales

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Previous guests on The Small Business Safari include Amy Lyle, Ben Alexander, Joseph Sission, Jonathan Ellis, Brad Dell, Chris Hanks, C.T. Emerson, Chad Brown, Tracy Moore, Wayne Sherger, David Raymond, Paul Redman, Gabby Meteor, Ryan Dement, Barbara Heil Sonneck, Bryan John, Tom Defore, Rusty Clifton, Duane Johns, Beth Miller, Jason Sleeman, Andy Suggs, Chris Michel, Jon Ostenson, Tommy Breedlove, Rocky Lalvani, Amanda Griffey, Spencer Powell, Joe Perrone, David Lupberger, Duane C. Barney, Dave Moerman, Jim Ryerson, Al Mishkoff, Scott Specker, Mike Claudio and more!

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If you loved this episode try these!

• [100th Episode Special!] Insights from Atlanta's Fearless Attorney | Jennifer Gore

• Lessons Learned from the Accidental Entrepreneur: A Business Lawyer's Journey | Mitch Beinhaker

• Mastering Small Business Marketing: Strategies, AI, and Insights with Sarah Block

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Have any questions or comments? Connect with me here!

From the Zoo to Wild is a book for entrepreneurs passionate about home services, looking to move away from corporate jobs. Chris Lalomia, a former executive, shares his path, discoveries, and tools to succeed as a small business owner in home improvement retail. The book provides the mindset, habits, leadership style, and customer-oriented processes necessary to succeed as a small business owner in home services.