Elevate Your Brand with Ty Heath, Director of Market Engagement, B2B Institute at LinkedIn.

Topic: "From Track to Tech: Find Your Purpose, Grow your Tribe and Build a Memorable Brand"

Summary

In this episode, Ty Heath, the Market Engagement Director at LinkedIn, shares her journey from being a former athlete to becoming a leader in the marketing industry. She discusses the importance of building a strong brand and being memorable in the B2B space. Ty also talks about her upcoming retreat and offers career tips for driving impact.

Takeaways

Discipline, consistency, and learning from failure are valuable lessons from Ty's track and field background that she applies to her career.

Building a strong brand is crucial in the B2B space, and memorability is a key factor in decision-making.

To build a personal brand, it is important to be clear on what you want to be known for and to create a positive and uplifting energy.

Embracing discomfort and living in your purpose are essential for leadership and personal growth.

Chapters

00:00 - Introduction and Background

03:17 - From Track and Field to Tech

08:00 - Transition to Marketing

11:08 - Building a Strong Brand

17:34 - The Importance of Memorability

27:12 - Building a Personal Brand

32:11 - Future Plans and Retreat

35:00 - Career Tips