Home Care Strategy Lab

From Unread Emails to a Seat at the Table at the Nation’s Number Two Rehab Hospital


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#24 Wayne Morgan opens up about the persistence, mistakes, and lessons that finally got him in the door at Spaulding, the nation’s #2 rehab hospital. Alongside Breanne Muchemore, who led Spaulding’s care management team, they share what actually matters to hospital partners and why most agencies never make the cut. This is an inside look at the conversations, questions, and trust-building that turn ignored emails into a first-class referral relationship.

  • Wayne Morgan on LinkedIn
  • Amada of Central NJ website
  • Breanne Muchemore on LinkedIn
  • Spaulding Rehabilitation Earns #2 Rank in U.S. News & World Report “Best Hospitals"

Chapters:
02:10 Wayne Morgan's Career Journey
06:42 Breanne Muchemore's Background and Expertise
10:00 Building Long-Term Relationships in Home Care
11:18 Initial Approaches to Spalding Rehabilitation
18:15 The Importance of Passion and Understanding
21:39 Understanding Spalding's Patient Population
23:18 Follow-Up Strategies After Initial Meetings
29:19 Discovery Phase Insights from Breanne
35:43 Key Questions for Building Relationships
37:26 Understanding Managed Care Admissions
42:46 Building Relationships with Referral Sources
46:07 Addressing Social Determinants of Health
50:31 Identifying Key Community Partners
54:47 Maintaining Relationships for Continued Success
01:06:18 Learning from Mistakes and Growth


This episode is brought to you by AxisCare.
Running a home care business is challenging enough—your software shouldn’t be part of the struggle. That’s why top-performing home care leaders and enterprise agencies choose AxisCare, rated the #1 home care operating system for the past two years. With powerful, scalable tools, best-in-class customer support, and a team that truly understands home care, AxisCare helps agencies streamline operations and scale with confidence.


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Home Care Strategy LabBy Miriam Allred

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