Lifeguard buddies turned blue-collar founders Jason & Jeremy Julio reconnect with longtime friend John Majeski—once a Manhattan finance analyst, now the force behind four thriving SERVPRO franchises across New Jersey. John breaks down the gritty first three-year slog, the culture playbook that powers his team, and the BHAG that keeps everyone rowing: “Be the #1 SERVPRO in the Northeast by 2034.

You’ll hear:

• Career 180° – ditching Wall Street for sewage back-flows and never once looking back.
• Buying, Not Building – why acquiring an eight-month-old franchise beat starting from scratch.
• The ‘World’s Strongest Man’ Analogy – John’s trick for pushing past those brutal year-one cash-flow dips.
• Decentralized Command – Jocko Willink–inspired leadership that lets techs solve problems in real time.
• KPIs That Matter – estimate-conversion, labor spend, and the charity challenges that magnetize talent.
• Road to #1 – four territories in Monmouth, Bergen & Hudson Counties—and the expansion filter he uses before every new deal.

Stick around for Dylan’s quick CTA to Paul Giannamore’s Private-Equity Masterclass playlist—before you sprint, paddle, or pedal to your own big, hairy, audacious goal.

From PE Teachers to Pest Control Owners: The Julio Twins Share Their POTOMAC Experience

https://youtu.be/HAx9noqsqTo

https://www.linkedin.com/in/paulgiannamore

www.potomaccompany.com

https://bluecollartwins.com

Produced by: www.verbell.ltd

Timestamps (podcast.co-ready)

00:00 – Cold-open: John on culture (“You’ve got a culture whether you admit it or not.”)

00:35 – The Blue-Collar Twins’ welcome their “lifeguard brother” to the Buzz

01:40 – 28-year friendship recap: beach stands to boardrooms

02:30 – Finance burnout & the call to entrepreneurship

04:00 – Picking SERVPRO over Rainbow & PuroClean: brand power wins

06:00 – Mentor Larry Levy’s push: “Quit, build something of your own”

08:00 – Year-one reality check: 7-day weeks, $1.5 k left in the bank

11:00 – Acquiring an eight-month-old franchise (father bails sons out)

12:00 – Fire, water, mold 101—explaining restoration to homeowners

14:00 – Delegation pains and the first full-time hires

15:30 – Sandy & other storms: moments that forced scale-ups

16:10 – Learning on the fly: history major → KPI geek

18:30 – Athletics → entrepreneurship: training, planning, grit

21:00 – Community marketing: beach clean-ups, charity paddles, Eli Manning match

22:45 – Extreme-challenge rundown: 17-mile paddle, 216-mile bike, next 100-mile ultra

27:00 – Four-franchise footprint; city-versus-suburb logistics

29:30 – Building culture: decentralized command & trust lattices

33:40 – BHAG revealed: #1 SERVPRO Northeast by 2034

38:00 – Exit philosophy: build it right and every option stays open

39:00 – Most fulfilling metric: techs who go from basement to first home

40:30 – Core KPIs: estimate conversion & labor as % of sales

41:40 – Wrap-up, Paul's Masterclass CTA & closing credits