Toolbox for the Trades

From Whiteboard to $30M: Scaling a Roofing Company From Scratch


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Doug Greenhaw, President and CEO, and Justin Guinnip, COO, at Summit Roofing & Restoration in Atoka, Tennessee, share their journey of scaling a roofing business from modest beginnings to a projected $30 million this year. They dive into how they leveraged a devastating tornado in their hometown into a catalyst for growth, meticulously planning to replicate an $18 million revenue year without another natural disaster. Doug and Justin also candidly discuss their challenging but ultimately successful experience as early ServiceTitan adopters in the roofing industry, offering invaluable advice for other contractors considering significant tech investments.

Join us as we discuss: 

  • [6:49] Transitioning from whiteboards to tech and embracing outside help

  • [17:58] Helping a community rebuild after tragedy strikes

  • [24:19] ServiceTitan implementation for roofers and process mapping

Check out these resources we mentioned during the podcast:

  • Home Service Freedom

  • Contact Center Pro

  • Pantheon 2025

You can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here


Know a business that could use a bit of muscle from ServiceTitan? Refer them here!


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Toolbox for the TradesBy ServiceTitan

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