The Small Business Safari

From Window Cleaner to Exterior Lighting: Lighting up a Niche | Ryan Lee


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Ryan Lee joins the podcast to discuss his journey o to successful landscape lighting entrepreneur, he discusses how focusing on a specific niche can lead to massive business growth in home services.
GOLD NUGGETS

Dominate a niche. By dropping every service except landscape lighting, Ryan positioned himself as the expert, commanded premium pricing, and built a brand that buyers noticed.

Marinate your price. Share price ranges early—before the site visit—to filter tire-kickers and walk into every sales call with budgets aligned.

Design your life, not just your business. Therapy with his wife and disciplined delegation moved Ryan from “always grinding” to present dad and strategic owner—proof that systems beat burnout.

MORE ABOUT RYAN LEE:
• Interested in lighting: Check out his podcast "Lighting for Profits"
• Book recommendation: "Buy Back Your Time" by Dan Martell 

If you're ready to grow your business or find your perfect niche, check out Ryan's resources at Landscape Lighting Secrets on YouTube and Instagram or find his podcast "Lighting for Profits" on your favorite platform.

https://www.youtube.com/playlist?list=PLrfM0oJ4wAwL62RdWMAa3e1mxNVO62W5S

https://landscapelightingsecrets.com/

https://www.facebook.com/ryanleebottoms

https://www.instagram.com/landscapelightingsecrets/?igsh=MWppeTVydDMxNGh6NA%3D%3D#

https://www.linkedin.com/company/landscape-lighting-secrets/

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The Small Business SafariBy Chris Lalomia

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