If you’re a real estate professional in 2024, you’re competing with millions of agents and consumers have their pick of thousands of agents in their market. 

This is the reality of the business.  

If you’re wishy-washy, inconsistent and not putting effort into marketing, you’ll have NO PIPELINE and quickly find yourself in the 87% of agents who leave the business. 

The key to standing out and building a never ending pipeline? Finding a segment of the marketplace and building authority so you can DOMINATE IT. 

Whether it’s a neighborhood, a specific niche, or a lead generation platform, you have to pick something that will produce a harvest of leads, relationships and deals.

How do you front load your database for future opportunities? How is real estate shifting from a relationship-based business to a research-based one? 

In this episode, coach, trainer, and speaker for Tom Ferry International, Jason Pantana shares the blueprint for success in a crowded real estate market. 

 

Guest Bio

Jason Pantana is a coach, trainer, and speaker for Tom Ferry International the world’s leading real estate coaching program, as well as host of the popular seminar, Marketing Edge. His dynamic sessions arm professionals with the tools they need to stay current, competitive, and, above all, successful. Formerly the education director for a leading national real estate franchise, Jason creates tailored sessions for a range of professionals. His areas of expertise include social media strategy, digital marketing, and developing an eye for emerging business trends. He’s provided clear paths for companies, both large and small, to roll out powerful advertising campaigns through the use of Facebook, Instagram, YouTube, Google, and other mass online platforms. Jason has gained thousands of social media followers through his many effective engagements. His energetic style engages his audiences — in individual, team, and conference settings alike — while readying them to utilize the ever-changing marketing tools of today. For more information, head to https://www.jasonpantana.com/ 

To find out about the 4-week AI bootcamp go to tomferryacademy.com/ai-marketing-academy. 

 

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!