Deconstructor of Fun

*FULL UPDATED* How to Effectively Deploy Consumer Insights

Listen Later

Today we will be talking about how to most effectively utilize consumer insights in gaming.

A lot of research studies can go wrong due to various problems and errors that can lead to false conclusions.

What should studios watch out for? And how can we do this right?

So today we will be discussing consumer insights with arguably the best CI practitioners in the entire industry:

  • Mark Allenbach, Founder of Well Played Research,
  • Stan Kwon, Founder of Beta Hat
  • Matt Penfield, VP of Consumer Insights from Zynga
  • Mike Swiontkowski, Head of Global Research and CI from Blizzard

    • Host:

    • Joe Kim, CEO of LILA Games
      • ...more
      View all episodesView all episodes
      Download on the App Store
      Deconstructor of FunBy Deconstructor of Fun
      • 4.4
      • 4.4
      • 4.4
      • 4.4
      • 4.4

      4.4

      100 ratings

      More shows like Deconstructor of Fun

      View all
      The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

      The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

      536 Listeners

      The a16z Show by Andreessen Horowitz

      The a16z Show

      1,105 Listeners

      The Meb Faber Show - Better Investing by The Idea Farm

      The Meb Faber Show - Better Investing

      943 Listeners

      Y Combinator Startup Podcast by Y Combinator

      Y Combinator Startup Podcast

      233 Listeners

      All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

      All-In with Chamath, Jason, Sacks & Friedberg

      10,254 Listeners

      Dwarkesh Podcast by Dwarkesh Patel

      Dwarkesh Podcast

      551 Listeners

      GameMakers by Joseph Kim

      GameMakers

      8 Listeners

      The Startup Ideas Podcast by Greg Isenberg

      The Startup Ideas Podcast

      211 Listeners

      Gamecraft by Mitch Lasky / Blake Robbins

      Gamecraft

      132 Listeners

      No Priors: Artificial Intelligence | Technology | Startups by Conviction

      No Priors: Artificial Intelligence | Technology | Startups

      150 Listeners

      BG2Pod with Brad Gerstner and Bill Gurley by BG2Pod

      BG2Pod with Brad Gerstner and Bill Gurley

      475 Listeners

      Game Economist Cast by Phillip Black

      Game Economist Cast

      7 Listeners

      Uncapped with Jack Altman by Alt Capital

      Uncapped with Jack Altman

      42 Listeners

      Cheeky Pint by Stripe

      Cheeky Pint

      58 Listeners

      ACCESS by Vox Media

      ACCESS

      31 Listeners