When times get tough, marketing budgets are among the first ones cut. But such cutbacks can be shortsighted. On this edition of The McKinsey Podcast, McKinsey senior partner Kelsey Robinson chats with cohost and editorial director Roberta Fusaro about why chief marketing officers should instead be empowered to adopt an investor mindset—that is, focus on eliminating inefficient spending and reinvesting it in high-growth marketing activities. By taking a full-funnel approach to their marketing strategies, companies are more likely to weather any economic storm that may come their way.
Also, McKinsey senior partner Alok Kshirsagar talks about making a tough call on a high-profile project, from our Rookie Moment series.
The McKinsey Podcast is hosted by Roberta Fusaro and Lucia Rahilly.
Theme music produced, composed, and performed by Joy Ngiaw.
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Funnel vision: Marketing with an investor mindset

The McKinsey Podcast, our new flagship podcast series, takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.

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Decarbonization has emerged as a critical tool in the fight against climate change, but it also shows promise as a means of economic acceleration across the globe. On this episode of The McKinsey Podcast, McKinsey senior partner Mark Patel joins editorial director Roberta Fusaro to discuss McKinsey’s recent report about the business of carbon dioxide removal and how it could play a vital role in responding to hard-to-abate emissions in various sectors.
In our second segment, Black Americans are especially vulnerable to the effects of climate change. McKinsey partner Munya Muvezwa shares concrete steps leaders can take to help prevent the deterioration of the lives and livelihoods of Black Americans and the US economy at large.   See www.mckinsey.com/privacy-policy for privacy information

Everything you wanted to know about carbon removals but were afraid to ask

Over the past several years, CEOs have faced mounting uncertainty–and 2024 is proving no exception. On this episode of The McKinsey Podcast, Homayoun Hatami, McKinsey's managing partner for client capabilities, and Liz Hilton Segel, McKinsey's chief client officer, speak with global editorial director Lucia Rahilly about what matters most, amid serial crisis and disruption, and where leaders should focus their energies to enable their organizations to thrive.  See www.mckinsey.com/privacy-policy for privacy information

CEO priorities: Where to focus as the year unfolds

Women’s healthcare has been neglected for decades. On this episode of The McKinsey Podcast, McKinsey senior partners Kweilin Ellingrud and Lucy Pérez join editorial director Roberta Fusaro to discuss McKinsey’s recent report about issues in women’s healthcare and what can be done to address them and potentially boost the global economy by $1 trillion a year.
In our second segment--what do you do when you realize you’re losing your audience during a presentation? McKinsey senior partner Sherina Ebrahim explains why sometimes you have to go off script. See www.mckinsey.com/privacy-policy for privacy information

Are women's prime working years in peril?

CEOs acknowledge the expertise and importance of chief marketing officers and their role in helping the company grow, yet there’s still a strategic disconnect in the C-suite. CEOs and chief marketing officers (CMOs) must work together closely for any marketing plan to flourish. On this episode of The McKinsey Podcast, McKinsey partner Robert Tas joins editorial director Roberta Fusaro to discuss how to nurture the CEO–CMO relationship.
Our second segment features an excerpt from our Author Talks series, with author Karin M. Reed. She wrote Suddenly Virtual: Making Remote Meetings Work (Wiley, March 2021) and shares tips on how to create the perfect virtual meeting. See www.mckinsey.com/privacy-policy for privacy information

Analyzing the CEO–CMO relationship and its effect on growth

This is a special, bonus episode of The McKinsey Podcast. McKinsey Partner Ferry Grijpink joins host Roberta Fusaro from the annual Mobile World Congress in Barcelona. See www.mckinsey.com/privacy-policy for privacy information

Funnel vision: Marketing with an investor mindset

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