Future Commerce

• Phillip’s new definition of arbitrage: an untapped source of potential; a source of growth that's under leveraged or as yet undiscovered.
• “The real arbitrage opportunity is hard work. Everybody wants a shortcut, and everybody wants the one weird trick.” - Philllip
• We’re stuck in a e-commerce industry diet fad phase. Everyone is searching for the one weird trick, but there is no weird trick, its just an endurance race of hard work.
• “Work hard and keep working longer than you ought, because most others will not.” - Phillip
• Gentle parenting is a style of parenting that is becoming very popular but there is a common refrain which is to do dangerous things carefully. Doing things carefully can be looked at the same in commerce, we take risks and are not promised a guaranteed outcome, but you test it and learn from it.
• Luxury by nature is an exception because it will always be the minority. In eCommerce, we often look at luxury as an exception, and we go and build for that experience, but we’re actually building for the exception.

• Watch us build in public. Subscribe to our YouTube or Twitch and never miss a Casting Visions Episode!
• Subscribe to Insiders and Senses!
• Listen to our other episodes of Future Commerce
• Infinite Shelf Season 2 coming in March!
• Stay tuned for our newest season of Step by Step…coming soon!

Have any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

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• Today we’re talking about the future of Future Commerce, going in depth on all our deep and dreamy stuff we got going on!
• “Commerce is relationship, identity, and connection between people. As we see changes in the way that people relate, commerce is affected and vice versa. As commerce changes, the way that people relate is changed.” - Brian
• Because everyone has the ability to change, we at Future Commerce want to grow and adapt with the change, commence Casting Visions: building in public. Casting Visions will be the spot of Future Commerce where we will be looking beyond commerce.
• “Future Commerce is a company. It's a media company. It performs research and comes up with original ideas, big ideas, on how the world will be changed via commerce and how we're all going to have to adapt or create the new future. And that is powered by people who are futurists, who are risk-takers, and who are creating the new commerce paradigms and experiences for the future.” -Phillip
• Not only are we working on Visions, but we have amazing growth going on with our subproperties, Step by Step, Infinite Shelf, Nine by Nine, and Future Commerce Salons. That’s why now is a great time to make Visions more than just a report.
• Visions is more than just a report. That’s why we’re building it in public, with our friends and colleagues of Future Commerce
• “As you do push boundaries, sometimes you push right over the edge. And I think there's a time and a place to do that. And it is risky to do that. But Future Commerce is for the risk-takers. We want people who are ready to put it all on the line at some point and show things off.” - Brian

• Watch us build in public. Subscribe to our YouTube or Twitch and never miss a Casting Visions Episode!
• Brian’s Insiders piece: #080: Rethinking Brand Power Structures
• Subscribe to Insiders and Senses!
• Listen to our other episodes of Future Commerce
• Infinite Shelf Season 2 coming in March!
• Stay tuned for our newest season of Step by Step…coming soon!

Have any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

• “A lot of growth in retail and eCommerce is trying to sell you things that really nobody actually needs.” - Phillip
• Behavioral purchasing modes help explain personal shopping habits and the need to stock up on a product one really likes. We all have behavioral purchasing modes, even though each individual might go about it differently.
• Step by Step Season 7 Preview: The future of many brands is to go cross-border. But American brands cannot expect that other countries and cultures will have the same shopping habits and demand curve as US markets.
• “The way that [brand operators] think about that consumer has to change, which means that maybe the whole purpose of [the] brand and the way [operators] market changes too.” - Philip
• Buying items from Amazon is just pure fun. The Amazon Advertising ecosystem is also a prime example of conspicuous consumption.
• You would think with DTC era and the growth of Amazon prime that recycling matters would increase, but they've actually been spiraling down.
• Brian offers a genius new venture to Amazon for cardboard recycling. Hey Jassy, take note.
• “Modern living, our work is really just waste management. Most of our lives are just spent managing our waste. I don't think it's that far from the truth.” - Brian

• Phillip’s recent Insiders piece: The Death & Rebirth of Neutrality
• Subscribe to our Casting Visions Twitch Stream as we build in Public. Check out Casting Visions! 
• Subscribe to Insiders and Senses!
• Listen to our other episodes of Future Commerce
• Infinite Shelf Season 2 coming later this month!
• Stay tuned for our newest season of Step by Step…coming soon!

Have any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

• Overall, health safety was top of mind for everyone
• “The safety protocols and the vaccine protocols worked very well for this event, and I think it proves we can have large scale events even if they're lightly attended.” - Phillip
• The shining star of NRF ‘22 was the innovative Amazon Go Pop Up Store on the main floor, providing attendees with convenient snacks and needs.
• Maybe they should consider hosting it a different weekend? Not MLK weekend…
• “Prior to the 90s, there was the age of clientele and glamor to retail that NRF to some degree represented.” - Brian
• “Ecom can be an invisible industry. And you know what that's doing? It's taking the glamor out of the industry.”- Brian

• Subscribe to Insiders and Senses!
• Listen to our other episodes of Future Commerce
• Listen to our newest podcast, Infinite Shelf

Have any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

• Mags is someone who is thinking about the future of the startup ecosystem. She’s passionate about why and how people spend their time, money, and attention
• “The reality is people will always have needs, they will always buy things and services to fulfill those needs. New brands will still be launching.” -Mags
• The journey of NFTs is still early. In many ways they’re very similar to DTC brands as its become easy to launch, and the early movers have made a lot of money
• In return, we’ve gotten flooded with too many options that are not differentiated
• “My gut feel right now is that Web3 is about technical capabilities and about user needs. But it's also about culture and ethos and the mentality around what that actually means and then why the centralization matters.” -Mags
• “Initially, every company is a tech company and then every company is a fintech company, and at some point every company will be a crypto company.” -Mags
• NFTs are loyalty. They’re a way to assign value to what it means to be associated to a brand
• “The benefit of a DAO is just the speed of organization.”- Brian
• Live Streaming is just a part of content, and content is important and will continue to be in the future. It’s a matter of storytelling

• Learn more about Magdalena Kala
• Subscribe to Insiders
• Listen to our other episodes of Future Commerce
• Listen to our newest podcast, Infinite Shelf

Have any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

• Hawaii Volcanic Beverages is a purpose-driven ultra-premium alkaline water and active lifestyle brand based in Hawaii.
• Ordergroove helps innovative brands enable Relationship Commerce with successful subscription, predictive reorder, and membership experiences.
• “Water brands have a tremendous opportunity in really high, densely populated metropolitan areas…no one wants to lug around a case of water in the subway, walk up 10 flights of stairs to their apartment on a monthly basis. So why not just order it online?” -Daniel
• There are three major parts of relationship commerce. How you get them to enroll, the way you retain them, and the way you extend lifetime value.
• “Ordergroove provides this platform or this flexibility out of the box for people.” -Eddie
• “What eCommerce enables us to do is eliminate those barriers of not having those distribution points to where even if we have someone come all the way from New York to Hawaii to buy our water and they want to take that product home with them, they can still jump on our website and get a case delivered to them all the way in New York.”-Daniel

• Learn more about Eddie Hsieh and Ordergroove
• Learn more about Daniel Kim and Hawaii Volcanic Beverages
• Subscribe to Insiders
• Listen to our other episodes of Future Commerce
• Listen to our newest podcast, Infinite Shelf

Have any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

• The drop culture and the hype culture have created a much shorter attention span.
• “We trample over each other to get the goods we want.” -Phillip
• Guided commerce has an emotional and personal impact when you do it in person, in such a way that it never lands the same when you’re doing it from a questionnaire.
• “Those sorts of sensory moments in commerce are often overlooked, but those are the things that actually make customer experience.” -Phillip
• “Ee-commerce is democratized access to at least the understanding of what's available and to browse and to shop unfettered.” -Phillip

• Episode 225: Jingle All the Way
• Insiders #009: Shop Like It’s Your Job
• Phillip’s TikTok
• Subscribe to Insiders
• Listen to our other episodes of Future Commerce
• Listen to our newest podcast, Infinite Shelf

Have any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

• It’s a new year and spoiler alert…Brian still loves Costco. He’s actually banking that it becomes the biggest retail winner of 2022, whereas Phillip is rooting for GAP Brands (Old Navy, Banana Republic, Atheta)
• Will Amazon come out as the biggest retail loser of 2022? Possibly. Everyone is feeling the effect of disinformation and it doesn’t seem to be getting better
• Could beauty brands be leading the way in DTC this year? Phillip and Brian are thinking Harry’s and Hero Cosmetics
• “To criticize a direct to consumer brand is to somehow intrinsically criticize its founding team and the small amount of people that work on it. That has to change.” -Phillip
• Who will take home the gold for biggest media winner of 2022? HBO Max, Netflix, or could Youtube come out on top?
• “YouTube is completely untouched and maybe it should be the biggest winner of 2022.” -Phillip
• “Here's my loser for media: None. I think media is on a trajectory. Media continues to dominate.” -Brian
• The rise of the Aggressive Aesthetic: brands are becoming loud.  They’re starting to stand out in a sleek and bold way.

• Insiders #092: These Brands I Trust
• Episode 8: Body Data
• Subscribe to Insiders
• Listen to our other episodes of Future Commerce
• Listen to our newest podcast, Infinite Shelf

Have any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

• Today we're reviewing the best of the podcast in 2021, but instead of
• Branded resale enables you to have a better understanding of how things are being bought and sold and how your brand is having a life after you’re done
• “The most sustainable product in the world is the one that already exists.” -Adam
• “Brands are actually a new kind of canvas. They are a piece of art to some degree.” -Phillip
• We live in a world full of existential crises, but it's kind of fun. Sometimes other people won't agree with you that something should exist until they do.
• It’s easier to start carbon counting when you're small and your needs are small and you have a less complicated business. It's much harder to do it later on, and that's true of everything.

• Brands mentioned: Spirited Away, Curious Elixirs
• Episode 191: Net Neutrality and the Deplatforming of Trump
• Episode 194: “The Most Sustainable Product is One That Already Exists”
• Episode 195: “Adorkable” Brands, Blands, and CARLY
• Episode 196: Non-Fungible Podcast
• Episode 66: Leading Indicators of Unchecked Inflation
• Episode 202: "Well Made": You Need to Have a Reason Why Something Should Exist
• Episode 205: Rally and The Age of Fractional Ownership
• Episode 219: Project Gigaton: The SMB and DTC Impacts of Climate Accountability
• Subscribe to Insiders
• Listen to our other episodes of Future Commerce
• Listen to our newest podcast, Infinite Shelf

Have any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.