An explosion in the number of small food brands in the last 20 years hints at where New Zealand's future food opportunities exist: in global niches. New Zealand’s strength in co-ops and single-desk trading gave this tiny country global clout in commodities. But with consumer demand fracturing along almost individual lines - and combined with ever-improving innovation and rapid manufacturing - can we rely on our historic strengths to flourish? Are we investing in the right skills and products to dominate the niches?