Gabe Rogol, CEO of Demandbase, joins World of DaaS host Auren Hoffman. Auren and Gabe break down how the modern marketing funnel works and the pitfalls of the classic lead-based model. They dive into how intent-based models work and how intent signals differ between Mid Market and Enterprise accounts.

If you are building a sales or marketing function, this episode is a must listen. 

World of DaaS is brought to you by SafeGraph. For more episodes, visit safegraph.com/podcasts

You can find Auren Hoffman (CEO of SafeGraph) on Twitter at @auren and Gabe Rogol at @GabeRogol