“Sponsors and brands are looking at women’s sport with new eyes. They are looking at what they can get from women’s sport from the story and the purpose. Ultimately it’s about what it says as them as a brand.” Lisa Parfitt, The Space Between

Why are we finally seeing a massive increase in women’s sport sponsorship, and what does women’s sport offer brands that men’s doesn’t? 

How do the experts think broadcasting rights, access and private investment could change things in the future for women’s sport?

Thank you for Sport England who support The Game Changers podcast through the National Lottery.

Thank you to Sport England who support The Game Changers Podcast with a National Lottery award.

Find out more about The Game Changers podcast here: https://www.fearlesswomen.co.uk/thegamechangers

Hosted by Sue Anstiss
Produced by Sam Walker, What Goes On Media

A Fearless Women production