President Katherine Melchior Ray from Globe Ally discusses strategies for leveraging data analytics to drive marketing decisions. Understanding consumer behaviors through data analysis is crucial for making informed marketing decisions and staying ahead in the competitive market landscape. Katherine shares insights on how businesses can effectively utilize data analytics to enhance their marketing strategies and drive successful outcomes. Show Notes

Connect With: 

• Katherine Melchior Ray: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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