June 29, 2018

Generating Organic Online Leads by Reaching Top Spots on Yelp and Zillow w/Kimberly Sethavanish & James Colucci

34 minutes

For a lot of agents, getting reviews and referrals is a challenge because they don’t know how to go about it. What are the things you need to do to ensure that people willingly and happily give you a review? What is a “mini-flip” and why is it a powerful way to generate leads? Is there an expiration date for asking someone for a review or a referral? On this episode, husband-and-wife duo Kimberly Sethavanish and James Colucci talk about their success with reviews and mini-flips.

If you make the process that much easier or enjoyable for them, they’ll write a review. -Kimberly Sethavanish

Resources-

InfusionSoft for real estate. Get up and running fast with our Real Estate Package! 9 pre-built Infusionsoft campaigns, all ready to go.

Connect on Facebook. Follow Greg for more motivational content to take your real estate business to the next level

Takeaways + Tactics

Simple fixes like light fixtures, paint, and opening up the layout can transform the whole house and raise its value.

It's okay to ask for a review 6-12 months after the transaction. People get busy, and giving them time also allows them to forget the annoyances that might have come up in the process. They are more likely to remember you helping them into their dream home.

Nothing makes someone want to give you a raving view like you going through the trenches with them.

Plant the seeds of the review beforehand, so when you ask them it’s not a new thing.

At the start of the show, Kimberly and James talked about the advantages of being a husband and wife team, and they explained their mini-flip strategy. They shared the kind of mini-improvements that can have an impact on the selling price of a home. Towards the end, they discussed their plans to get into flipping.

We also discussed:

How Kimberly and James have become authorities in the home improvement space

Whether it’s okay to ask for a review months after the transaction

Home staging

The mini-flip conversation is a way to connect and communicate with homeowners in a way that’s valuable to them in the 6-7 years when they’re not listing their home. When they are in the place of buying or selling, you become their natural choice after forging that connection. When you want to become number 1 or 2 on Yelp! or Zillow, your clients have to feel like it’s more than just business. Build a deeper connection by being in the trenches with them.

Guest Bio-

Kimberly and James are the founders of TEAM MODERN AGENT. Go to http://www.ksellsjbuys.com/ for more info. Email [email protected] or call 707.787.7793.

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By Greg Harrelson - Real Estate Broker, Entrepreneur & Coach

4.8

124124 ratings