Small Business Made Simple Podcast

Generational Marketing & Leadership: How Gen Z, Gen X, and Beyond Shape Customers and Workplaces in 2025 - Podcast Episode 368


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Ever wondered how different generations really impact your business—both as customers and as employees?

In this week's Small Business Made Simple Podcast, I sit down with the fabulous Michelle Pascoe to unpack the power (and quirks!) of generational marketing and leadership. From Baby Boomers to Gen Z—and even the brand-new Betas—we explore what motivates each group, the assumptions that hold us back, and how smart leaders can bridge the gaps.

🎧 You'll walk away with:

  • Practical insights into managing and motivating multi-generational teams

  • Fresh ideas on connecting with customers across six generations

  • Real strategies you can put into action today (not "one day")

So grab your notebook, lean in, and get ready to see your business through a whole new generational lens.

Take a listen to episode 368 and hear the GOLD!

🟠 WANT 365 IDEAS ON WHAT TO POST ON SOCIAL MEDIA? Free eBook – https://socialmediaandmarketing.com.au/freebies/365-days-of-content-ideas-for-social-media/

🟣 READY TO LIFT YOUR SOCIAL MEDIA GAME? Take the Challenge: https://jenn-donovan.myflodesk.com/fivedaychallenge

🟢 Let's talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/

🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/368

🟡DM JENN OVER ON INSTAGRAM https://www.instagram.com/jenndonovan_/

🔴⭕ Purchase a copy of my new book Small Town Big Impact here: www.socialmediaandmarketing.com.au

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Small Business Made Simple PodcastBy Jenn Donovan: Speaker, Author, Marketer and Social Media Expert

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