How To Start Up by FF&M

George Veness | Founder & CEO of JAB Boxing Club: How to improve productivity through fitness


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PureGym reports that 66% of Britons don’t believe they look after their health as much as they should. Since good health is key to being productive, I wanted to hear from an expert about how founders can use fitness to boost their productivity. 

Following his retirement as captain of the England boxing team, George Veness, Founder & CEO of JAB Boxing Club in London, launched his business to make elite performance accessible to anyone & inspire his members to take control of their health.

Keep listening to hear George’s advice on how you can build fitness into your weekly routine as a founder & why exercise is so important for maintaining your productivity.

George's Advice:

  • Be pleased with your product before you start; believe in it and the team around you will too
  • Pursuing fitness is a discipline, which will give you health and strength
  • It will relieve stress
  • And, just as important, it will give you self-belief, courage and emotional well-being
  • The basics of fitness are nothing new. The essentials are: movement which leads to strength / rest and recovery (including hot and cold therapies) / good, natural food, fresh and not manufactured / good sleep
  • When you are fit you will have better focus and clarity, you will make better decisions for your future life and you will be able to push boundaries
  • Keep company with great people
  • Follow a lifestyle with good habits and stick to your regime
  • Don’t get distracted
  • When you are making a long-term plan, break it down into manageable parts, like months; keep your end goal in sight and get there steadily
  • Celebrate milestones
  • Enjoy challenges
  • Try keeping a diary where you write down what you plan to achieve
  • Keep your vision simple; this way you will communicate it better both to your team and your customers

FF&M enables you to own your own PR & produces podcasts.
Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at [email protected] or DM us on instagram @fallowfieldmason. 

FF&M recommends: 

  • LastPass the password-keeping site that syncs between devices.
  • Google Workspace is brilliant for small businesses
  • Buzzsprout podcast 'how to' & hosting directory
  • Canva has proved invaluable for creating all the social media assets and audio bites.

MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence


Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail

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How To Start Up by FF&MBy Juliet Fallowfield

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