I just returned from the annual IAAPA (International Association of Amusement Parks and Attractions) Conference. Not only can you get a good hot dog, but if you are in the entertainment park business, it is a great opportunity to learn about upcoming innovations in the industry.

No matter the industry you are in, it is important to get outside the walls of your own company and expose yourself to new ideas. See what else is out there and challenge yourself. You will lose out as an organization if you don't prioritize getting out. In addition to encountering innovations, you may cultivate new contacts as well.

Another benefit is what it communicates to your employees when you send them out to conferences and tradeshows. It tells them you trust them and that they are worth the investment. It's a practical way of offering more than a paycheck.

Another way you can communicate trust and investment to your team is The Cockerell Academy. Check out the available courses and resources at cockerellacademy.com.

Also, if you will be attending any conferences or visiting any parks, Magical Vacation Planners is the resource you need. You can reach them at 407-442-2694.