Attracting high-paying clients starts with delivering exceptional service. This episode dives into strategies for going above and beyond, building strong client relationships, and empowering your team to create unforgettable experiences. Learn how to elevate your business and command premium prices. Join host Adam Sylvester and Katie Pearse of Glisten Academy.

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[00:00] Introduction to the episode and guest

[01:27] Why simplifying the customer experience is critical for success

[02:55] The role of personalization in attracting premium clients

[05:07] Communication as the key to satisfying clients and staff

[05:39] Examples of going the extra mile for high-profile clients

[07:22] Viewing special client requests as opportunities, not challenges

[08:46] Using software like Jobber to enhance client experience

[09:41] Training and trusting staff to deliver high standards consistently

[12:01] Reinforcing good behavior through client feedback and reviews

[13:20] Leaving tangible materials or gifts to enhance the client experience

[15:57] Using photos and documentation to validate and highlight services

[18:44] Branding and marketing strategies to attract high-paying customers

[22:09] Educating customers on the value of professional services

[24:56] Creating detailed client intake forms and keeping staff informed of client profiles

[29:30] Updating client profiles and empowering staff to handle changes

[32:10] Making payment processes seamless and automated

[33:50] Adam’s key takeaways: Know details about clients, Do everything for a few, and address the fears of clients