Now that we’ve talked about why databases are becoming more important, and how we make sure the audience doesn’t filter us out, what are the 3 keys to building trust? How do we insert the tags into the conversations we have with prospects? Why should our communication be about them and not about us?

On this episode, we continue the conversation with Dobbin Buck about the importance of building a database and segmenting it with relevant triggers. 

If we come from a place of deep servitude to our audience, the energy that emanates from us through all our content is going to come through as some level of authenticity. -Dobbin Buck

Takeaways + Tactics

The consumer is in control of the information they want to consume. They have the keys to the opt-in and they can tune us out if we’re not relevant to them. By sending them relevant, micro-content we’re creating a gravitational pull towards us. But a key piece is making sure we’re making the content about them and that we’re always authentic. For consumers not to block us out, they have to feel that we resonate with them and the essence of how we’re coming across has to be on point.  

Guest Bio-