Here’s a good rule of thumb for referrals: For every year you’ve been serving couples, 10% of your booked business should come from past and current clients. Each season builds on top of the next, and eventually, most of your couples will come on recommendation from those they trust most, and who also know your services the best.

If you’re not seeing enough referrals from clients, tune into this episode of Own Your Business, where I’ll share:

- Why client referrals always trump vendor referrals

- The difference between a sales funnel and a referral flywheel

- 5 specific strategies you can put into practice today to get more inquiries from your most qualified buyers