This week on Trades Talk, Justin White sits down with Jonathan King, founder of Get Strategy Done, to break down why most strategic plans fail and what it actually takes to build a company that executes.

From operating nuclear reactors in the Navy to leading complex turnarounds in the private sector, Jonathan brings a disciplined, no fluff approach to leadership and growth. Together, they unpack the real difference between talking about strategy and getting it done.

If you have ever left a planning session fired up only to realize ninety days later nothing changed, this conversation will resonate.

In this episode, we cover:

• Why focusing on daily habits matters more than obsessing over revenue targets

Jonathan also explains how to properly structure a leadership team, why most businesses overcomplicate strategy, and how disciplined execution creates momentum that revenue chasing never will.

This episode is a blueprint for leaders who want clarity, alignment, and sustainable growth instead of another binder full of unused plans.