Today’s guest is an entrepreneur at the forefront of marketing, branding, positioning and communicating “The Next Big Thing.” The founder and president of Cunningham Collective, a marketing, brand and communication strategy firm, Andy Cunningham has played a key role in the launch of many new technology categories and products (including helping Steve Jobs launch the Apple Macintosh) over the past 35 years.

Her new book, Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition (McGraw-Hill), explains the winning framework she uses to transform markets and industries. Today, she joins us to share insights from the book and divulge her expertise in branding and positioning.

You can find show notes and more information by clicking here: http://bit.ly/2xseHAt