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Spring has sprung, and it’s time for a refresh! In this episode, Kira and Mary talk about the importance of giving your studio—and your business—a little seasonal boost. From decluttering and updating your studio space to refreshing your pricing, marketing materials, and product offerings, they share easy (and mostly free!) ways to breathe new life into your business. Plus, they discuss creative ways to swap, sell, or repurpose old props and furniture to avoid unnecessary spending. If you’re feeling a little stuck or unmotivated, this episode will give you the push you need to shake off the winter slump and step into spring with fresh energy and inspiration! 🌸✨ Listen now!

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced and edited by Kira Derryberry.

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We're back! Kira and Mary are shaking off the rust and diving into the power of community—why it matters more than ever and how to build it in both business and life. From Kira’s unexpected (and hilarious) late-night impromptu photo shoot with international artists to brainstorming how small business owners can create real, lasting client connections, this episode is packed with creative ideas.

Mary shares her thoughts on the shifting economy, how traditional marketing might not cut it this year, and why face-to-face relationships are the secret to thriving in uncertain times. Plus, hear how a “photo and wine night” could be the ultimate lead generator, why local meetups are making a comeback, and how book clubs might just be the blueprint for business success.

It’s all about showing up, building relationships, and making people feel seen—literally. Tune in now!

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced and edited by Kira Derryberry.

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This week, Kira and Mary dive into the world of AI tools and how photographers can use them to level up their businesses. From creating custom family poses with ChatGPT to leveraging Google Earth Studio for perfect location planning, they share practical tips to streamline your workflow. Whether it’s automating SEO, building client rapport, or solving last-minute challenges during shoots, AI is the secret sauce! Plus, hilarious stories of on-set mishaps and why you should always listen to your chair. Don’t miss this episode packed with insights and laughter! Listen now!

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced and edited by Kira Derryberry.

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Join Kira and Mary as they dive into the branding powerhouse that is Taylor Swift! In this episode, Kira shares the unforgettable experience of taking her daughter to a Taylor Swift concert and how Swift’s branding brilliance transforms every show into a fan-inclusive spectacle. Mary, a branding enthusiast, breaks down what makes Swift's branding strategy so unique—and how her ability to connect with her audience has redefined brand loyalty in the music world. Whether you're a Swifty or not, there are lessons here on building a relatable brand and cultivating lifelong client loyalty. Tune in to learn how you can use some of these ideas to foster a deeper connection with your clients!

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced and edited by Kira Derryberry.

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In this week’s episode, Kira and Mary dive into the ins and outs of effective email marketing! From building your email list and segmenting it properly to crafting compelling campaigns, they share tips for boosting open rates and turning emails into business opportunities. They also explore the magic of AI in helping with email personalization, segmenting audiences, and creating better subject lines. Plus, hear some hilarious stories about bird attacks on cruises and the importance of balancing analog and digital in today’s marketing world. Don’t miss out—listen now!

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced and edited by Kira Derryberry.

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In this episode of Get Your Shoot Together, Kira and Mary explore innovative ways to bring new life to old family photos and snapshots. Kira shares her experience launching a colorful, modern take on photo restorations using RetouchUp’s digital painting services. From experimenting with playful, bold colors to collaborating with clients on unique wall art, they discuss the benefits of offering new creative products that blend art and photography. Mary also brainstorms how social commerce and creative campaigns can boost gift card sales for photography studios. Tune in to learn how to expand your business with fresh ideas and embrace collaboration with your clients.

Join us for an inspiring conversation full of practical tips and some fun banter!

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced and edited by Kira Derryberry.

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In this episode of "Get Your Shoot Together," Kira and Mary dive into how you can boost your photography business with a unique holiday offering—photo restorations! They share how RetouchUp makes it easy to transform old snapshots into beautiful heirlooms, perfect for gifting. Learn how to market this service to your clients and maximize profits while outsourcing the heavy lifting. Plus, they discuss how AI tools like ChatGPT can streamline your workflow without losing that personal touch. Tune in and get inspired to add this valuable service just in time for the holiday rush!

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced and edited by Kira Derryberry.

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Get ready for a deep dive into effective networking and business collaboration strategies. We explore the importance of building meaningful relationships, organizing exclusive neighborhood events, and collecting vital contact information for targeted marketing. Hear about our experiences partnering with local businesses and the potential for community members to become portrait representatives. Wrapping up, we discuss the significance of equitable value exchanges in business relationships and share our exciting plans for a women's small business retreat in the Outer Banks. Tune in for a treasure trove of practical advice and engaging stories that underscore the power of community in business growth.

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced and edited by Kira Derryberry.

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In this episode of "Get Your Shoot Together," Kira Derryberry and Mary Fisk-Taylor geek out on all things digital marketing and productivity for photographers. They chat about using Chat GPT to give your WordPress blog a makeover, dive into SEO tricks, and share why backlinks are your new best friend for getting noticed online. Plus, they spill the tea on cool AI tools like SEMrush and how hiring a virtual assistant can save you tons of time. Whether you're looking to level up your website game or just curious about the latest in digital marketing, this episode is packed with tips to help you crush it in the photography biz. And don’t forget to check out their upcoming workshops to take your skills even further!

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced and edited by Kira Derryberry.

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Ready to shake up your photography business? In this episode of Get Your Shoot Together, Kira and Mary explore creative ways to stand out from the crowd. From playful marketing promises (think “If we don’t knock your socks off, the socks are on us!”) to the power of video content and even the idea of launching a podcast, they’re brainstorming all the fun ways to engage clients. Plus, Mary is gearing up to revamp her business for 2025, and she’s sharing all the juicy details. If you’re looking for fresh ideas with a sprinkle of humor, this episode is a must-listen!

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced and edited by Kira Derryberry.