"Getting better is not easy, but it's the only way to be successful."

Notable Moments

[00:02:52] Why Longstanding Employees Resist Change [00:03:36] Leading Change with Clarity and Purpose [00:05:29] Why Timing Matters When Improving Service [00:06:58] Communicating Change and Gaining Buy-In [00:12:32] Why Persistence Wins Over Resistance

Improving customer service often requires changing long-standing habits. Even when people want change, acting on it is where resistance shows up. In this episode, Lee Cockerell explains why employees push back on change. He shares how leaders can communicate clearly, involve their teams, and stay persistent to gain buy-in and elevate service standards.

Read my blog for more from this episode.

Resources

CockerellStore.com

The Cockerell Academy

About Lee Cockerell

Mainstreet Leader

Jody Maberry

Travel Guidance

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