Data, data, data. That’s the most important tool for any marketer. It’s what you need to make sure your message gets to the right people. It’s what you need to make the boss happy. Most importantly, it’s what you need to make sure your customers are getting the best experience possible. 

Today I’m chatting with Edward Fenton the VP of Enterprise Platforms, at Ecolab. He’s an IT and tech master. His job is to help Ecolabs collect every piece of information they can on companies to make sure every level of customer experience is taken care of. Don’t miss this episode, it’s full of interesting information from a world you’re probably not familiar with. Let’s get to it!

Tune in to learn:

• How They Were Able to Shift to an Online Only Company (00:00)
• About Eolab (06:00)
• Edward’s Journey into His Current Role (19:25)
• How they get customers to adopt their products. (23:58)

Mentions:

• Ecolab

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