According to CNBC, 57% of Gen Z Americans want to become a social media influencer. But, the road to becoming a successful content creator is long and not all glitz and glam.

In this episode, Natalie and Ross discuss their social media journeys and highlight the necessary first steps toward building a life of content creation. You’ll hear about how to choose your niche, how to grow a following, and why it’s important to keep testing out new content ideas. They will share an exclusive inside look at the decisions that contributed to the success of their Corporate Bro and Corporate Natalie brands.

Stay tuned for an a story of an influencer live streaming a gala dinner, Natalie’s Halloween costume plans, and the newest batch of corporate jargon.