Marketing Meetup Podcast

Getting the most from Linkedin, John Espirian

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Linkedin is an unbelievable platform for marketers, but so many of us aren’t taking advantage of what is truly a golden age of the platform. It’s been said before, but this won’t last forever, so we got John Espirian to share his hints and tips in a concentrated hour of amazingness.

In this session, John covers:

  • How to generate content for Linkedin
  • The metrics you need to be looking at to measure success
  • How to adopt a follow first strategy, as opposed to a connect first strategy
  • What the deal is with 'trending' on Linkedin
  • How long you should expect to be posting on Linkedin before seeing results
  • Why you shouldn't be looking to automate on Linkedin
  • The golden ratio between posting and commenting on the platform
  • How to use Hashtags
  • Asking for recommendations
  • Linkedin's Social Selling Index
  • The best strategies when it comes to growing your company page
  • How to get in difficult to reach people
  • The need for quality!
  • And much more!
    • ...more
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    Marketing Meetup PodcastBy The Marketing Meetup
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